Publish for profit to promote your business
While this is a bit contradictory (Roanoke Revealed does not have a current revenue aspect), generally speaking, giving away work-product isn’t an effective strategy for most small businesses. Sure, it seems like everybody is doing it (or claiming you must), but that doesn’t make it right. People value what they…
Beliefs are more important in marketing than benefits
A couple of months ago I did a blog post noting that traditional marketing is backwards and ineffective, particularly for small businesses. Part of the discussion included the features vs. benefits concept that’s back in vogue and how that doesn’t do it. Recently, I came across a wonderful TED Talk…
What is copy writing?
This is a term that seems to confuse many. It’s an apt topic for the Small Business Thursday feature as it can be a critical component in small business success. It’s not copyright, which is something you register at the United States Copyright Office (a department of The Library of…
Small Business Thursday
Come here each week to learn about great resources and tips for bolstering your small business success. Local people and issues will be occasional features, but most of the content will be useful no matter where you hang your entrepreneurial hat. Fulcrum Communications (my firm – I’m jettisoning that name…
